Business Structures, Account Types, Pricing Models, and Margin Concepts

Learn how client structure, account type, fee model, and margin features affect account setup, authority, service levels, and suitability.

This section explains how the client’s legal or business structure affects the account setup the dealer should use, and how account design affects authority, cost experience, service level, and suitability. For RSE purposes, account structure is not just administrative detail. It changes who may instruct the dealer, what documentation is needed, what pricing model fits, and whether certain features such as margin or discretion are appropriate.

Chapter 1 questions in this area often require students to match the client relationship to the right account type first. A strong answer usually identifies the structural issue before moving to the investment recommendation.

Business Structure Can Change Account Setup

The curriculum expects students to distinguish common business structures such as:

  • sole proprietorship
  • partnership
  • corporation, including private and public corporation distinctions
  • co-operative

The exam point is not corporate-law detail for its own sake. It is that the business or ownership form can affect:

  • who has authority to instruct
  • what documentation is required
  • how the account is opened and described
  • what investment opportunities or restrictions may be relevant

Sole Proprietorship

A sole proprietorship is closely linked to one owner. That may simplify some authority questions, but the representative still needs to confirm identity and account purpose properly.

Partnership

A partnership can introduce more complex authority issues, because the representative may need to know who can bind the partnership or give instructions on its behalf.

Corporation

Corporate accounts may require attention to whether the entity is private or public, who the authorized officers are, and how account-opening authority is documented. Students should not assume that an individual closely connected to the corporation can act for the account without the proper corporate authority.

Co-operative

Co-operative structures can create their own documentation and authority issues. Again, the key RSE lesson is practical: the account structure must match the legal structure and the documented authority.

Account Type Should Match Service Level and Authority

The curriculum also requires students to choose among common account types such as:

  • advisory non-managed accounts
  • managed accounts
  • discretionary accounts

These structures differ in what authority the representative or manager has and in how the client relationship functions.

Advisory Non-Managed Accounts

In an advisory non-managed account, the representative may recommend, but the client makes the final decision. This means the recommendation basis must be suitable, but the account does not transfer day-to-day trading discretion to the representative.

Managed Accounts

Managed accounts involve a higher level of delegated portfolio management within an approved mandate. The client relationship therefore changes: the manager has broader implementation authority, and the documentation, monitoring, and disclosures must match that structure.

Discretionary Accounts

Discretionary authority is significant because it allows decisions to be made without obtaining the client’s approval for each trade. Students should therefore treat discretionary accounts as requiring clearer authority, tighter supervision, and stronger documentation than ordinary advisory accounts.

    flowchart TD
	    A[Client structure and service need] --> B{Who should make investment decisions?}
	    B -->|Client decides after recommendations| C[Advisory non-managed account]
	    B -->|Manager acts within mandate| D[Managed or discretionary structure]
	    C --> E[Confirm pricing model, authority, and documentation]
	    D --> E
	    A --> F{Any leverage feature needed?}
	    F -->|No| G[Cash account path]
	    F -->|Yes| H[Margin account path with added controls]

The diagram matters because account design is a structured choice. A recommendation is easier to defend when the decision-maker, authority level, and risk features all align with the client’s circumstances.

Fee-Based and Commission-Based Accounts Change the Client Experience

The curriculum expects students to compare fee-based and commission-based advisory accounts at a high level.

Fee-Based Accounts

A fee-based account may create a different client experience because the client pays through an ongoing pricing model tied more to the account relationship or assets rather than mainly to each transaction.

Commission-Based Accounts

A commission-based account ties cost more directly to transactions or account activity. This changes how the client experiences trading cost and can also change behavioural incentives.

Students should not treat one model as automatically superior. The stronger answer compares:

  • expected activity level
  • client preference for cost transparency
  • whether the client is likely to trade frequently or infrequently
  • whether the cost structure aligns with the service being provided

The exam often tests this at a high level by asking which model better fits the client’s expected usage pattern.

Cash Accounts and Margin Accounts Are Not the Same Suitability Question

The curriculum also requires students to compare cash and margin accounts.

Cash Accounts

A cash account is generally the simpler structure. It does not introduce leverage or borrowing features in the same way a margin account does, so the suitability and communication issues are usually narrower.

Margin Accounts

A margin account introduces leverage and financing risk. This changes the suitability analysis materially because:

  • losses can be magnified
  • collateral issues can arise
  • the client may face obligations or forced actions if the account no longer satisfies margin requirements

Students should therefore recognize that a margin account is not just a feature add-on. It changes the risk and documentation profile of the relationship.

Account-Opening Documentation Depends on the Dealer’s Business Model and Services

The curriculum expects students to identify that the type and amount of information required at account opening may vary depending on:

  • the dealer’s business model
  • the products offered
  • the services offered
  • the account type

This does not mean the dealer can ignore core KYC or disclosure duties. It means the documentation framework should fit the actual relationship. A discretionary or margin account generally requires more than a simple advisory cash account because the authority and risk structure are different.

One Set of KYC May Not Always Cover Multiple Accounts

Chapter 1 also tests whether students know when one set of KYC information may be used across multiple accounts and when separate KYC is required. The key idea is that KYC can only be shared appropriately where:

  • the accounts involve the same client
  • the relevant facts are materially the same
  • the purpose and use of the accounts are compatible

Separate KYC may be required where:

  • the ownership or authority structure differs
  • the purpose of the accounts differs materially
  • one account introduces different risks or service features
  • restrictions or client preferences are not identical across the accounts

The strongest answer therefore does not assume that a client’s existing KYC automatically covers every new account. It asks whether the KYC remains relevant and complete for the new account structure.

A Strong Account-Structure Analysis Starts with Control and Fit

A useful Chapter 1 sequence is:

  1. identify the legal or business structure
  2. confirm who has authority to open and operate the account
  3. choose the account type that fits the service level and decision authority
  4. assess whether the pricing model and leverage features suit the client’s expected use
  5. confirm whether existing KYC can be used or must be collected separately

This keeps the answer grounded in relationship design rather than product marketing.

Common Pitfalls

  • Treating business structure as irrelevant once the account is funded.
  • Assuming managed or discretionary authority can be inferred from the relationship instead of documented clearly.
  • Treating fee-based and commission-based accounts as a simple cost comparison only.
  • Ignoring how a margin feature changes risk and suitability.
  • Assuming one KYC profile automatically applies across all accounts without testing whether the accounts are actually equivalent.

Key Terms

  • Advisory non-managed account: An account in which the representative recommends, but the client makes the final investment decision.
  • Managed account: An account in which portfolio decisions are made within a defined management mandate.
  • Discretionary account: An account allowing trading decisions without obtaining client approval for each trade, within the authorized framework.
  • Margin account: An account allowing borrowing or leverage features that create additional risk and collateral implications.
  • Fee-based account: An account whose pricing model is based more on the ongoing relationship or account size than on each individual trade.

Key Takeaways

  • Business structure affects authority, documentation, and account setup.
  • Advisory, managed, and discretionary accounts differ mainly by who makes decisions and how authority is documented.
  • Fee-based and commission-based accounts create different cost experiences and incentive patterns.
  • Margin accounts add leverage and therefore require stronger suitability and control analysis.
  • Existing KYC may be reused only where the facts and account purpose remain materially aligned.

Quiz

Loading quiz…

Sample Exam Question

A client who owns a private corporation wants to open two accounts: one advisory cash account for long-term corporate reserves and one margin account for more active personal trading. The client asks the representative to use the same KYC form for both accounts because “the money all comes from the same family anyway.” The representative also assumes that because the client controls the corporation personally, separate authority documentation for the corporate account is unnecessary.

What is the strongest assessment?

  • A. The representative is correct because family control eliminates the need to distinguish corporate and personal accounts.
  • B. The representative is correct if both accounts will hold securities from the same sector.
  • C. The representative only needs to compare fee-based and commission-based pricing before proceeding.
  • D. The representative should separate the authority and KYC analysis by account because the corporate and personal accounts differ in ownership, authority, and risk features, especially with a margin account involved.

Correct answer: D.

Explanation: The personal and corporate accounts are not interchangeable. The corporate account requires proper authority documentation, and the margin account creates a different risk and suitability profile from the corporate cash account. Even if some facts overlap, the representative should not assume one KYC set and one authority assumption cover both relationships automatically.

Revised on Thursday, April 23, 2026