Customer-Related Activities

Review how a Series 24 principal supervises account opening, AML, communications, recommendations, and ongoing customer-account activity.

The customer-related chapter tests how a principal supervises the firm’s external obligations to retail and institutional customers. The exam is not only asking whether a representative knows how to open or service an account. It is asking whether the principal can supervise account approvals, AML controls, communications, recommendations, disclosures, and complaint-sensitive activity in a way that protects both customers and the firm.

Read this chapter as a customer-lifecycle sequence. Begin with account opening and identity controls, then move into public communications and telemarketing, and finish with recommendations, disclosures, and ongoing account supervision.

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Revised on Thursday, April 23, 2026