Browse Foundations of Investing for New Investors

Working with Financial Professionals

Learn how brokers, investment advisers, and robo-advisors differ, how to evaluate compensation and credentials, and how to choose the right help for a U.S. investment plan.

Investors do not always manage portfolios alone. Some open a self-directed brokerage account and place their own trades. Others work with a broker, a financial planner, an investment adviser representative, or a robo-advisor platform. The right choice depends on the investor’s goals, account size, need for guidance, and willingness to make decisions independently.

This chapter explains how to evaluate financial professionals in a U.S. investing context. It distinguishes broker-dealer and investment-adviser roles, shows how compensation affects incentives, and outlines the questions an investor should ask before hiring help. It also introduces robo-advisors as a lower-cost option for simpler situations.

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Revised on Thursday, April 23, 2026