Part 10 — Communications with the Public and Promotional Material

Series 30 lesson on public communications, promotional material, supervisory review, recordkeeping, and hypothetical-performance controls.

This is one of the heavier Series 30 lanes because communications control is a classic branch-manager responsibility. The exam is not mainly testing creative copy. It is testing whether the branch has a disciplined review system for what reaches the public.

What this part is really testing

  • whether promotional material is being reviewed before use
  • whether third-party material and reprints are being handled responsibly
  • whether records and written procedures support communication supervision
  • whether hypothetical or past-performance material is being controlled carefully

Better first distinctions

If the stem mentions…Better first question
third-party contentwho owns review responsibility here
performance claimsare the claims fair, supported, and controlled
written proceduresdo they actually drive review or just exist on paper
recordkeepingcan the branch prove what was used and approved

Sample Exam Question

A branch republishes third-party performance commentary in a promotional piece without documenting its supervisory review because the source was “well known.” What is the better Series 30 conclusion?

A. Third-party source reputation removes branch review responsibility
B. The branch still needs supervisory review and record support for the communication it uses
C. The issue matters only if the commentary references hypothetical returns
D. No issue exists unless the branch rewrites the third-party text

Answer: B

The branch manager cannot outsource promotional-material responsibility merely because the source is recognizable.

Revised on Thursday, April 23, 2026