Choosing and Using a Brokerage Account

In this section

• Choosing a Stock Broker
  Compare broker models and online platforms so the account fits your goals, costs, and service needs.
  • Full-Service vs. Discount Brokers
    Compare full-service and discount brokers by advice, service level, cost, and investor fit.
  • Online Brokers and Trading Platforms
    Review online brokerage platforms, platform features, and the tradeoffs between convenience, tools, and simplicity.
• Brokerage Costs and Trading Fees
  Understand commissions, spreads, platform fees, margin charges, and other costs that reduce stock returns.
• Brokerage Account Types for Stock Investors
  Compare individual, joint, and retirement account structures so the account matches ownership, tax treatment, and goals.
• Trading Tools and Platform Features
  Use watchlists, charts, alerts, and research tools without letting the interface drive poor stock decisions.